Vatech sets up a new subsidiary in the Middle East
▲ (Above) Vatech Middle East's new CI disclosed
Vatech announced today that the company has set up a new subsidiary in DAFZA (Dubai Airport Free Zone) to strengthen its market share and to aim at the dental imaging leader in the Middle East. Vatech Middle East (VME)was born out of the decision that the company needs a new strategic base to boost sales and strengthen customer’s trust in the region. Sung-joon Kim, the director of VME will be leading these missions. He is an expert in global sales with more than 10 years of working experience in Europe, North America, Asia, and Middle East.
The Middle East is a fast-growing medical device market which shows 10% annual growth on average. The market is also showing a fast switch from analog to digital, opening lucrative opportunities for many global manufacturers.
VME plans to approach and lead the market with a two-track strategy. For 2D device customers, the company is planning to introduce affordable yet essential devices to dentists such as an intraoral sensor while targeting 3D device market with unique and innovated technologies that only Vatech can offer.
VME’s main targets are hospitals and R/C(Radiology Center) where a high-demand for 3D device exists. By winning consumer’s hearts in the public sector first, VEM anticipates expanding its market influence.